Private Lipsticks

Private Lipstick, a color-changing lipstick that morphs into each woman's personal shade, is the first of its kind to transform a single shade of lipstick into an endless variety of hues. DuWop now introduces two new shades of Private Lipsticks. Attention to our sweetheart gals out there, try Private Bubblegum, a playful pink, pretty and perfect for your more innocent moods. For our feistier femme fatales, try Private Flame, a sinful red for when you're feeling more provocative.

Private Lipstick’s proprietary formula includes a blend of three naturally derived pigments - annatto, hibiscus, and henna - and technology that adapts to suit each individual's skin tone. Annatto lends a rich pigment base, while hibiscus flowers offer gentle antiseptic properties, and henna leaves behind a long-lasting stain. Additional hydrating ingredients such as beeswax, caster oil and Vitamin E keep the lip color lightweight and emollient. This silky lipstick goes on smooth, and the rich pigment changes within five minutes to leave behind the ultimate perfect shade.

DuWop does not use animal testing on any of their products.