The Glosses That Talk Back Lip Venom


Best of Sephora
What becomes a legend most? A 3rd win forBest Lip Plumper!!! DuWop has been nominated again forBest Lip Plumperin the Best of Sephora competition, and we need your help to win!

Vote for DuWop's Lip Venom at Sephora.com/bestofsephora from May 9th - June 18th and cast your votes and be entered for a chance to win a $1000 Sephora Gift Card.

Vote for DuWop atSEPHORA.COM/BESTOFSEPHORA

What Is Lip Venom
A spicy, tingly gloss that enhances lips' natural color and shape with a blend of essential oils including cinnamon, ginger, and wintergreen, in a jojoba oil base.

The success of Lip Venom
Word spread about this one-of-a-kind lip gloss that flushed and plumped lips, and soon, the most luxurious boutiques in the world wanted to carry Lip Venom. Up until then, the only way to plump lips was at a plastic surgeon's office. It wasn't until 2003, however, that Lip Venom became a household name, and when Sephora decided to carry the product in every US store. Lip Venom became Sephora's number 3 product in the entire store, out of thousands. It wasn't long until QVC started asking for a piece of the success. On September 18th, 2005, Lip Venom debuted on QVC, selling out completely in under 3 minutes. Today, almost every makeup brand on the market has a lip plumper. This beauty category was created by DuWop.

How It All Began
Lip Venom was created in 1999 on the set of the hit NBC show "e;Felicity"e;. "e;After love scenes, my actors would come to me for touch-ups and have these beautiful flushed plump lips,"e; said Cristina Bartolucci, co-founder of DuWop. "e;We wanted to create a product that mimicked the same effect as kissing. We went to work in my kitchen, mixing up ingredients that would increase the circulation to the lips, like kissing, to plump them up. We tried cayenne pepper, crushed mustard seeds, and anything else we had in my cupboard."e; Once Cristina had a formula that worked, she would bring it to set and test it on Jennifer Garner and Keri Russell, who starred in the show, and get their feedback. After several tries, the formula for Lip Venom was created.

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